Today, most personal data are gathered using a familiar form of AI: cookies.
As part of a global communication campaign, UNESCO launched a unique digital experience: Cookie Factory
It’s an extension available on Google Chrome that allows everyone to browse the internet under an assumed identity and to see how their personal data are collected.
From a die-hard cat fan to a hermit, a survivalist and a conspiracy theorist, Cookie Factory allows you to adopt the identity of one of thirty-six fictitious profiles or to create your own profile based on age, gender and some eighty themes.